People think that being an influencer is easy, you just post on social media all of the time and then brands start offering your money to promote their products. But if it were that easy, wouldn’t everyone be doing it? The reality of being an influencer is actually a lot different and while there are a lot of people out there trying to do it, only a small percentage of those people are actually making any money from it. Building a big enough following and convincing brands to pick you over all of the other influencers out there is tough and most people don’t manage it. But there are some things that you can do to boost your status as an influencer and improve your chances of finding paid opportunities. These are the best ways to find more work as a social media influencer.
Build Your Following
Step number one has to be building a big following, and a lot of people underestimate just how many followers they need. Having a few thousand followers doesn’t mean that you’re an influencer. It’s a good start but big brands are not likely to start paying you to promote their products. A lot of people find that they don’t get a response from brands because they simply don’t spend enough time building a big following before approaching people. Even people that have between 10,000 and 50,000 followers are still considered a micro-influencer and even though you will start getting sponsored posts, you need to be reaching at least 100,000 people before big brands will consider you. If you don’t have that many followers, the best thing to do right now is focus on great content and try to build a bigger fanbase. If you are struggling, head over to https://www.thebalancesmb.com for a great guide on building your following quickly.
Think Like A Business
When you are getting sponsored posts, you will be dealing with business people, so you need to think like a business. It’s a good idea to set up a professional website, get a separate phone number, register a virtual mailing address (you can find some at https://physicaladdress.com/), and consider registering a business. If you look like a legitimate business rather than a single person working out of your house, brands are more likely to put their trust in you.
Charge The Right Price
Influencers are big business and brands like using them because their followers put a lot of faith in them. An endorsement from an influencer is far more effective than most other marketing campaigns, which is why influencers can charge a lot of money. But some brands don’t want to pay and instead, they’ll offer you a free product in exchange for a post about it, which is not a good deal for you. It’s important that you recognize your value as an influencer and realize that a free product is nothing compared to the increase in sales that brands will see if you endorse them. If you charge low prices, brands will try to take advantage, but if you charge a good price for sponsored posts, they will know that you are a professional business person.
Getting started as an influencer is tough but once you build that momentum, you can earn a lot of money.