As a young woman working in the industry, I’m always fascinated and inspired by other young women who are hustling to make it to the top — especially women who aren’t afraid to be who they are and give off that “I don’t give a fuck” attitude.
Alana, or “Rihlana” as many people call her, is the epitome of a real, genuine, down-to-earth chick who believes that she will change the game. I got to sit down with her this past week at her office to talk and get the exclusive behind-the-scenes sneak peek at the company behind brands such as Badgley Mischka, Bongo, Buffalo, Material Girl, Candies & Rocawear.
At just 22 years old and no college education, Alana is climbing her way to the top – and deservingly so. Right after high school she applied for a paid internship with Iconix and soon found she was obsessed with everything PR, marketing & fashion related. While working at Iconix, Alana started her blog, www.AlanaSue.com, and was “captivated by the fashion world ever since.” Less than a year after interning she was hired full time in 2009 as the junior marketing coordinator, and shortly after, became the junior marketing manager. All in just a few years!
To see how Alana just packed up, moved to New York City and pursued her dreams without going to college has been so inspiring to me. “At the end of the day, it’s all worth it,” she says, [quote]“I come here, I put in work and by the time I’m home I only have a few hours to myself….I don’t want to spend those hours surrounded by drama. And that’s the greatest part of this city. In LA (where she was raised), people are so consumed by trying to be associated with whoever is ‘cool’ at the moment.”[/quote]
So what is she looking to do next? Right now, she’s focusing on mastering her job at Iconix and making sure she’s learning anything and everything. She gets to work on 30+ brands everyday and come up with fresh ideas for marketing in the digital world. Seeing her fellow peers from high school in LA graduating and trying to figure out what’s next has motivated her to continue pushing and appreciate how far she’s come. “I still live paycheck to paycheck in this city, but I know that at the end of the day, I’m independent, I pay my own bills and can do so much on my own” she tells me.
And on that note, I think it’s safe to say that you saw it here first: Alana Sue is sure to be a name you will continue to see change the game.
A very special thanks to the Iconix team for welcoming me into their office, showing me around, and of course, giving me so many goodies! I love my Peanut Snoopy sweaters and two-toned Buffalo bag!
Be sure to check out Alana Sue’s blog here.