Instagram being down all day made a lot of us feel like we were in the Twilight Zone. The social media app, along with Facebook, were down for over 8 hours. Influencers and social media marketing managers were freaking out.
What do you do when your business runs solely on Instagram?
Herein lies the issue.
All influencers should (and in my opinion, MUST) have a website to host their content. Any time you post to Instagram, you no longer are the sole owner of your own content. However, if you have a website, the rights are YOURS and yours alone. You can monetize on your website, the same way you monetize on Instagram and Facebook.
Remember that Myspace was once the big social platform until Facebook came in and bulldozed it. After Facebook, came Instagram. And you can best believe there will be something coming up in the next few years to outshine Instagram. But you know what will always remain the same?
Social media platforms are ever-changing and in the digital sphere, you need to own something that is yours and that will stay yours no matter what new platform comes on the horizon.
You will want to have something concrete when everything else goes obsolete.
The thing I hear the most from people is that they think, “well, I’m an influencer, not a Blogger.” You don’t need to be a Blogger to have your own website. Influencers can upload pictures with a caption as their “blog post.” Do what works for YOU. The best way to maximize your audience is to cross-post anyways.
Get your websites going, influencers!! You will be thanking me later.