When I first thought about becoming a blogger, I never would have thought it was as difficult as it actually is. Why didn’t anyone tell me? Every blogger I know has made it seem like it was a walk in the park! Definitely not. So for all of you who are thinking about entering this crazy blogging world, here are the 6 things no one will tell you. Of course, these won’t apply to you if you already have a crazy stack of money somewhere, but for us normal people who had to start at the bottom or semi-bottom, this one is for you. Thank me later 😉
1) Being a blogger is actually fucking hard. What’s your name going to be? What about your website layout? How are you going to drive traffic to your site every.single.day? Coming up with content is not as easy as you think. After doing it for a few months, you run out of ideas. Yeah, every blogger I spoke to forgot to ask me these cute little questions that I would have to deal with later.
2) It will cost you more money than you ever thought. I have a day job so I’m lucky that I can invest some of my earnings into [typography font=”Cantarell” size=”15″ size_format=”px” color=”#ff6666″]Give Me Mora[/typography] , but I never thought I would have spent so much money on a blog. Expenses include: client lunches/dinners, business cards, website costs, web developer costs, & travel costs (like gas) — just to name a few. It’s obviously more than just money you’re investing, it’s your time. And time is invaluable.
3) And on that note…it takes over a year before you can make any type of income. I think the common misconception about being a blogger is that it can earn you a very hefty income. WRONG. You have to pull really high numbers per month before anyone will even want to think about advertising with you. I remember thinking to myself, ‘how hard is it to pull 5k hits a month?’ HA. If you don’t already have a huge social media following, it’s really hard — especially in your first year. [highlight]Be patient, if the content is good, the numbers will come.[/highlight]
4) It’s not glamorous. When you see blog stars like Song of Style or Peace Love Shea, it’s hard not to think that this world is so glam. But it’s not. At least not when you’re starting out. If you’re a fashion blogger, you have to go into it knowing that brands are not just going to send you free clothes because your title is “fashion blogger.” If you’re an entertainment blogger, get ready for every publicist to say ‘no’ to an interview with their client. When I first started out, I think I got 5 no’s for every 1 yes. Getting access to events, screenings, fashion shows all mean you have to get creative with your approach. I had to reach out to every connection I had in my database for the first few months. If you can’t handle asking for favors (in a classy way), don’t start a blog — because you will have to do that.
5) It’s a full-time job. Between sending emails, coming up with content & fresh new ideas, plus actually writing & scheduling blog posts, it’s easy to spend 40 hours a week. Yep, that means you work weekends if you’ve already got a full-time job. But if you love what you do, you’ll put the work in.
6) People won’t always take you seriously. To this day, people still tell me my blog is a “hobby” or “just a blog.” Does it bother me? Absolutely. Anyone who does not understand the work it takes to make a blog a business & brand will never understand it. Don’t fight these people. Go into it knowing that people won’t always give you the credit you deserve, and unless they’re in the media world, they will never know just how much time you put into your blog. Real bloggers don’t get enough credit until they make it big and are raking in at least $20k/month — and that is rare.
For all my fellow bloggers out there, what are some of the things no one told you when you first started?
xo [typography font=”Cantarell” size=”15″ size_format=”px” color=”#ff6666″]NM[/typography]