The most annoying thing in the world is when people assume a Blogger does nothing all day but post on Instagram. While that may be true for some, it’s not true for those who take their brand very seriously. It’s a super time consuming job and, in order to flourish, you have to really tap into your creative side.
Let’s get some things out of the way first:
Yes, you can run a blog and still have a FTJ (full time job).
No, it’s not easy to create a substantial income from being a Blogger. I’ve said this time and time again, it takes a LONG time to produce any sort of income from this.
No, do not quit your day job to become a Blogger.
No, you can’t just hop on planes every other week and travel for free.
Just like any other business, starting a blog is an investment. You must invest financially, creatively, and with your time. Keep that in mind when you decide whether or not you’d like to start your own site.
Now that that’s out of the way, we can discuss what goes into being a Blogger. What you actually do versus what people think you do – because those two are VERY different.
What people think you do:
- Have lunch and coffee all day
- Get free everything
- Have an excess of time on their hands to work out
- Live without financial worries
What you ACTUALLY do as a Blogger:
- Send emails and pitches
- Write content
- Brain storm new ideas
- Take meetings
- Sometimes work for free
- Negotiate your deals if you don’t have someone doing that for you
- Live on Instagram so you can engage with new followers
- Network (attend events, go to conferences, etc)
- Work with potential clients to bring campaigns to life
- Photoshoots/film videos
Many Bloggers have FTJs, so the balancing act is rough. I’ve added some extra work onto my agenda and now, more than ever, finding the balance is KEY. Sure, if you’re a full-time Blogger, you can make your own schedule. Having freedom with my schedule is worth more than anything for me.
- Wake up between 6am – 7am. Run to a workout, shower, and get to work from my computer.
- I check emails first thing and then work on social media for at least an hour. By the time noon hits, I’ve gone through emails, worked on social engagement, and have done at least an hour of writing.
- Sometimes I’ll work through lunch, but if not, I’ll try and schedule meetings during lunch time.
- If possible, my meeting are all after 1pm. I’ve learned that I’m most creative in the morning so I try to maximize on that.
What a lot of people don’t understand is that as a Blogger, I always have to be ON. If I have a bad day when I’m networking, or working with potential sponsors, it can ruin future opportunities and I will be labeled “difficult to work with.” When I’m not on my “A game,” I don’t get “A” results. Point blank. After a full day of work, we sometimes have to go to events at night. I’m not as good at this as I used to be because, frankly, I’m tired and I can get social anxiety. 3 years ago, my ass was at EVERY single event working the room. Now, I try to balance it out.
When I get home, there are many times I disconnect for an hour. It’s important for me to take one hour to unwind, not talk, not check social media unless I want to, and to listen to a podcast. I’ve learned that if I don’t do this, I’m really not a pleasant person to be around after 8pm.
Being a Blogger isn’t really all glitz and glam. There’s a lot of worrying where your next check is and questioning if it’s even worth it at all. One of the biggest misconceptions is that we make tons of money with hardly any work. A survey via ProBlogger found that only 9% of Bloggers make between $1,000 and $10,000/month, while 4% make over $10,000/month. The majority of Bloggers make about $100/month total, IF that.
I hope I answered some of your questions! If not, leave a comment below and I’ll be sure to answer them in another blog post!